Sports & Entertainment Marketing 1: Foundations & Branding
Sports & Entertainment Marketing 1: Foundations & Branding A curated bundle of 10 activities for virtual & hybrid programs. Activities: 1. Welcome to the Business Behind the Games and Shows 2. Introduction to Sports Marketing 3. The Marketing Mix in Entertainment 4. Identifying Target Audiences 5. SWOT Analysis of Local Teams 6. Principles of Branding 7. Logos and Visual Identity 8. Athlete Brand Management 9. Celebrity PR 10. Digital Presence Audit
Activities in this package
- 1
Welcome to the Business Behind the Games and Shows
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · 12th
- 2
Introduction to Sports Marketing
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
- 3
The Marketing Mix in Entertainment
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
- 4
Identifying Target Audiences
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
- 5
SWOT Analysis of Local Teams
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
- 6
Principles of Branding
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
- 7
Logos and Visual Identity
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
- 8
Athlete Brand Management
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
- 9
Celebrity PR
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
- 10
Digital Presence Audit
Interactive Lesson · Sports and Entertainment Marketing: Industry Strategies · High School
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